Strategy & Development
The right formula
Digined offers you all the tools you can dream of, but still there’s a big chunk of Facebook marketing that can’t be executed with tools only. That’s why we help our clients to create rich social experiences, build lasting relationships with their customers and help them to give people the power to connect and share.
To give you a little hint, we embrace Facebook’s own philosophy of Build, Engage and Amplify. Every strategic plan we work on exists of these three essential elements. But before we write down anything, the big fat phrase on our whiteboard will always be: What makes this brand social? Every brand helps consumers in a certain way, but what is the influence the product or service has on a consumer’s social life?
Build
We will begin with establishing a starting point for your strategy. If your Facebook presence is non-existent, we will build your presence with a Facebook Page and integrate your web pages into the social graph, using a Like Button and other Social Plugins. Personalized Facebook applications will give you the opportunity to deeply integrate into the core Facebook experience. A voting app, video contest, or maybe even a casual game, will help you starting a conversation and, if integrated well, will create a viral effect among Facebook users. Needless to say, we can help you to develop your own Facebook application.
Engage
When your Facebook presence is ready to be seen by 800 million Facebook users, it is time to focus on building your fan base and engaging with your consumers. Facebook Like Ads are the best way to quickly grow your fan base.
Publishing and having open conversations with your audience lead to engagement and provide you with additional insights about people. What tone of voice works best? When do consumers engage the most? Which age group is interacting best? We will help you to create an optimal social experience for you consumers.
Amplify
You have a great Facebook page and some loyal fans, but in 99% of the cases this will not result in the rapid fan base growth you wished for. This is where sponsored stories comes into play. These contextual ads create word of mouth and drive up user engagement and click-through rates.
We're looking forward to work with you! Contact us